The Paris edition of Akeneo Unlock 2025 just wrapped up, and we now have a complete list of all the exciting new features coming in Akeneo’s 2025 Spring Release! With a fresh list of AI enhancements, PX Insights, and centralized regulatory compliance features, this update is jam-packed with new ways to leverage Akeneo’s Product Information Management (PIM) tool to speed up workflows and improve product data quality. 

Here are all our favourite new features launched at Akeneo Unlock Paris 2025.  

More Fresh AI-Powered Enhancements

Last year’s Spring Release at the Akeneo Unlock Summit came with a deluge of new AI-powered features and enhancements to existing functionalities. Since AI was much newer than today, this year’s list of AI updates feels less like a big deal and more like a natural evolution and upgrade. Here are the AI-related enhancements in Akeneo’s 2025 Spring Release.

Support for Custom AI Prompts

Akeneo users can now use custom prompts to improve the accuracy of the PIM’s translation and content specificity. With these custom prompts, users can ensure their AI agents have exact instructions for handling attributes. This means you can now gain more control over your product content’s tone, style, and accuracy to match the rest of your content and brand voice/guidelines better. 

Additionally, these custom prompts can improve the accuracy of your localized content, ensuring that all of your translations better fit the market you’re serving. Leveraging automated rules and bulk actions can also speed up the entire localization process. 

New Updates to the Asset Manager

The Akeneo Asset Manager now has AI-powered features that help users scale product asset preparation. This rule-based asset transformation automates the formatting of assets to meet channel requirements and then serves them to the customer with Akeneo’s new Content Delivery Network (CDN). 

Now, you can use AI to automate your image formatting, reduce manual adjustments, optimize image load times, and distribute assets straight from Akeneo Product Cloud, eliminating the need for manual uploads. 

A Hush, Hush New Supplier Data Manager Tool 

While we don’t have much information about this update quite yet, Akeneo has hinted at a new way to “onboard and organize all product data in one place for faster go-to-market” with the delivery of a new feature called Data Model Designer that aims to offer more speed and flexibility in data modelling. 

This new feature follows and builds upon last year’s update to Akeneo’s Supplier Data Manager–a portal for collecting, managing and enriching supplier-provided product information and assets for retailers and distributors–reducing manual tasks with the help of AI. 

Dynamic Attribute Dependencies Based on Conditional Logic

The Akeneo PIM Spring Update launches dynamic attribute dependencies, a new way to centralize regulatory information and improve data governance. This aims to make compliance easier by applying conditional logic to product records. 

Now, you can leverage automated compliance checks to minimize manual errors and reduce your risk of not meeting industry regulations and standards while ensuring that the most relevant attributes and values are included in your product records. 

Even More Akeneo Activation Channels

Last year’s Spring 2024 release brought the number of activation channels up to over 250 with the addition of channels, including Grainger and Wayfair. This year, Akeneo boasts over 500 channels available as part of Akeneo Product Cloud: Activation for Retail. New to the lineup are eBay, Walmart, Home Depot, Best Buy, and a new Google Shopping connector. 

These channels once again increase the value of your PIM with increased agility, faster time-to-market, and much less manual effort. Want to expand to a new marketplace? Quickly launch and sync product data across all channels using a master catalogue and Akeneo’s Activation capabilities. 

Improve your Product Experience (PX) Strategy with New Akeneo PX Insights

Akeneo Product Cloud now includes PX Insights, a new capability that connects customer sentiment with your product data so that you can improve your product experiences via personalization, new workflow triggers, and trend discovery. 

Since these insights can be embedded directly into your workflows and other processes, teams can easily spot quality issues, boost product discoverability, and enhance merchandising strategies by aligning products with buying intentions, customer reviews, search behaviour, and product sentiment. This drives more sales, reduces returns, and increases customer engagement with your products and brand. 

Honorable Mentions:

While we’ve broken down the highlights from this year’s Akeneo 2025 Spring Update, there are still even more upgrades that we’re excited to learn more about and try out. Here are a few more improvements from this latest release:

• Workflow Review Steps: Last year’s update brought Simultaneous Work Capabilities and newly Configurable Enrichment Workflows, and this year, Akeneo has further refined its workflows to include content validation. Now, content creators and reviewers can collaborate in the PIM with a structured content review process set by PIM owners/admins to further improve collaboration and reduce errors. 

• Leverage UI Extensibility: Akeneo offers easy integration/UI extensibility with any other tools your team uses throughout the day with new custom buttons or iframes that link directly to external platforms. You can also bring data into Akeneo or trigger actions as part of your business workflows.

• Access Order Data in Akeneo Activation: Increase visibility on your marketplace orders with access to all your order data right inside Akeneo Activation. This will enable users to deliver better customer experiences through streamlined delivery of shipping/order confirmations. 

Conclusion

With the latest Akeneo Spring 2025 features like custom AI prompts that refine content accuracy and localization, an AI-powered Asset Manager that automates image formatting and distribution, and dynamic attribute dependencies to streamline compliance by applying conditional logic, Akeneo is yet again positioning itself as the PIM solution for any ecommerce business looking to scale and refine their product enrichment flows with less friction.   

As a certified Akeneo Solutions Partner agency, Blue Badger offers everything you need to implement a PIM solution for your business. From mapping and configuration to making your upstream and downstream connections, we’d be happy to find and implement the right PIM configuration for you. 

Additionally, we offer services like the design and development of custom themes and apps, strategy, conversion rate optimization, performance marketing, and more. Let us help you build an ecommerce ecosystem that you can rely on. Get in touch with us today to learn more.