Ecommerce Unpacked

Insights from Our Specialists

Blue Badger

Our Latest Articles

Shopify...
Shopify Editions Summer ‘24: Our Agency’s Top New Feature Picks
Shopify Editions is a twice-yearly event showcasing all of the platform’s updates, feature launches, and enhancements expected to roll out to users...
Product...
Product Information Management: When to Leverage a PIM
Choosing and implementing a PIM can seem like an almost impossible task. With a laundry list of tools on the market and what looks like an endless ...
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Shopify...
Shopify Editions Summer ‘24: Our Agency’s Top New Feature Picks
Shopify Editions is a twice-yearly event showcasing all of the platform’s updates, feature launches, and enhancements expected to roll out to users...
Product...
Product Information Management: When to Leverage a PIM
Choosing and implementing a PIM can seem like an almost impossible task. With a laundry list of tools on the market and what looks like an endless ...
Extendi...
Extending Your Checkout Page with Shopify Checkout UI Extensions
With Shopify’s shift to Checkout Extensibility comes a whole new suite of tools and functionalities to learn about and leverage to make their store...
Unlocki...
Unlocking the Full Potential Of Shopify Functions
When everyone is using the same platforms and tools for their ecommerce businesses, how do you stand out in the crowd? An alternative to Shopify Sc...
Shopify...
Shopify Checkout Branding: Full Checkout Customization Guide
Ecommerce merchants know that the checkout experience can be the make-or-break point for customer retention and conversion rates. Thankfully, as a ...
Optimiz...
Optimizing Conversion Rates with Shopify's One-Page Checkout
When it comes to online shopping, convenience and simplicity are the most important factors in creating a positive customer experience. A complicat...
Shopify...
Shopify Checkout Extensibility Explained - A Complete Guide
While the decision to implement it is still a bit contested in the ecommerce community, the deadline for Shopify’s deprecation of checkout.liquid i...
No-Code...
No-Code Automation - A Giant Leap For All E-Commerce-Kind!
Reflecting on My Quality Assurance (QA) Journey This article’s title must seem really out there for those in an industry that relies on engineers, ...
Satisfy...
Satisfying the “Instant Gratification Generation”: A Retail and Ecommerce Guide
With the digital transformation of the last decade or so, we’ve seen a significant shift in retail and ecommerce where speed and convenience are no...
Akeneo ...
Akeneo Spring 2024 Updates - Our Full Recap of Unlock 2024
The Boston edition of Akeneo Unlock 2024 – formerly Akeneo PIM Summit (APS) just wrapped up, and the list of new and updated features is now availa...
Cookiel...
Cookieless Tracking: Tips for Privacy-First Ecommerce in 2024
We’re living through one of the biggest digital transformations since the internet's humble beginnings. With Google's Privacy Sandbox initiative an...
Decodin...
Decoding Audience Behaviour with Shopify Audiences - A Complete Guide
Every other week, we seem to hear news that spells major changes for how businesses advertise – and it always sounds like the effects will harm our...
How to ...
How to Leverage Adobe Commerce Live Search to Drive Conversions
These days, if you want your business to succeed, there has to be more to your store’s search bar than just… Searching Now, more than ever, good cu...
Shopify...
Shopify Editions Winter ‘24: Our Agency’s Favourite Features
Every six months, Shopify launches a new Shopify Editions showcase to highlight its platform's latest launches, updates, and enhancements. Shopify ...
Paid Me...
Paid Media Marketing 101: The Basics of Modern Marketing
Back in the pre-computer world, advertising was done on television, newspapers, billboards, etc. All of these had limited ad space available for co...
Buy Onl...
Buy Online, Pick Up In Store: Doing Retail BOPIS Right
When online shopping is so convenient for the customer, retailers with brick-and-mortar (B&M) stores often face challenges in getting more foot...
Our Age...
Our Agency’s Favorite CRO Tools and How We Use Them to Make Ecommerce Companies Millions
When buyers have everything they could ever want or need at their fingertips, how are you ensuring they checkout at YOUR store?  Picture this: You ...
How to ...
How to Boost Your Shopify Store with the Shop App
The Shop App isn't just another sales channel; it's an integral part of a successful ecommerce strategy. As a merchant in the Shopify ecosystem – o...
Common ...
Common Pitfalls with Shopify B2B and How to Overcome Them
When Shopify originally launched its wholesale channel, the reception was lukewarm, as it was essentially disconnected from the rest of the core Sh...
Enhanci...
Enhancing Your Wholesale Ecommerce Strategy with Revamped Shopify B2B Features
Shopify’s latest foray into improving the ecommerce landscape focuses on optimizing and streamlining B2B and wholesale sales With society’s always ...
Unlocki...
Unlocking Retail Success with Powerful Shopify POS Features
If you’ve been in the ecommerce space for a while, you might be underestimating Shopify POS.  While Shopify has been a mainstay in the ecommerce sp...
Navigat...
Navigating Ecommerce Solutions: Akeneo PIM Community and Enterprise Editions
By working with a PIM like Akeneo, you can update entire product lines, customize access for your contributors, translate products, export persona...