Founded as Star Bédard in 1978, Beauté Star provides a diverse range of professional beauty products across Québec, Northern New Brunswick and Eastern Ontario. Each product is carefully curated to meet customer needs, supported by a creative team, ongoing customer education, and an extensive distribution network.
Over time, the company grew both its service area and its product and service offerings. It now boasts nearly 240 employees, around 20 representatives, and 24 stores.
After Beauté Star decided to change agencies, the Blue Badger team jumped in to help them launch their Magento 2 website, which we supported while building their current Shopify Plus store.
Given that the majority of their sales are B2B, Beauté Star has complex bundles that complicate their product pages, as many of their kits include free products. At Blue Badger, we help ensure these pages display these bundles correctly and integrate a third-party pricing engine using Shopify Functions and a custom application.
Finally, we maintain/support their ERP/POS integration with Ogasys and their integration with Klaviyo.
Our projects
Elevating the Shopping Experience with Custom Design and ERP Integration
Scaling Sustainable Fashion with Custom Shopify Plus Design
Modernizing a Fashion Legacy through Omnichannel Innovation
Unified Commerce: Connecting Headless, POS, and Personalization
Premium Footwear Commerce Powered by Magento and Akeneo
Precision Ecommerce Performance for the Medical Sector
Data-Driven Beauty: Synchronizing Sales with Custom Middleware
Powering B2B and B2C Commerce for Eco-Conscious Growth
Scaling Clean Beauty on Shopify Plus
Streamlining Multi-Banner Retail on Shopify with Custom Middleware
Driving Omnichannel Growth with Custom BOPIS and A/B Testing
Scaling Sports Retail with Robust ERP and Ecommerce Integration
Custom Search and Sales Tools for the Gaming Community
Solving Complex Delivery Logic for Gourmet Catering
