Launched in 1988, Blush Lingerie is a high-fashion, luxury lingerie brand led by siblings Tiffany and Justin Ajmo. Expanding the brand globally in 2014, Blush expanded into ecommerce by developing a digital storefront to help all women find the perfect piece in the perfect size, no matter where they are in the world.
Today, Blush sells various items, from trendy pieces to practical undergarments, combining luxury, comfort, and affordability.
Our team supported Blush on Magento 1 until we facilitated their move to Shopify Plus, for which we built them a custom-designed storefront focused on user experience and shopping cart optimization.
Blue Badger set up integrations for Blush with Loop Returns for gift card processing, Klaviyo for email/SMS automation, and Facebook/Google for social media marketing and paid ads. Due to complexities surrounding their NetSuite ERP implementation, we put a lot of effort into integrating it with their store to ensure smooth operations.
Since Blush also sells in multiple currencies from a single store, our team leveraged Shopify’s Markets tool. We also used Shopify Functions to build custom, complex promotion rules.
Our projects
Scaling Sustainable Fashion with Custom Shopify Plus Design
Modernizing a Fashion Legacy through Omnichannel Innovation
Unified Commerce: Connecting Headless, POS, and Personalization
Premium Footwear Commerce Powered by Magento and Akeneo
Precision Ecommerce Performance for the Medical Sector
Mastering B2B Complexity: Custom Bundles and Pricing Engines
Data-Driven Beauty: Synchronizing Sales with Custom Middleware
Powering B2B and B2C Commerce for Eco-Conscious Growth
Scaling Clean Beauty on Shopify Plus
Streamlining Multi-Banner Retail on Shopify with Custom Middleware
Driving Omnichannel Growth with Custom BOPIS and A/B Testing
Scaling Sports Retail with Robust ERP and Ecommerce Integration
Custom Search and Sales Tools for the Gaming Community
Solving Complex Delivery Logic for Gourmet Catering
