Laura Canada Project

Laura Canada case study

Unified Commerce: Connecting Headless, POS, and Personalization

Context

Founded in 1930 and based in Quebec, Laura Canada is home to two iconic and beloved fashion brands: Laura and Melanie Lyne. From humble beginnings to industry leaders, Laura and Melanie Lyne collections are designed, produced, and marketed to millions of loyal customers across Canada.

Laura Canada strives to inspire confidence through its flattering-on-everyone designs, commitment to inclusion with the Plus and Petites lines, and charity initiatives within its community. Their family-run brands craft and curate fashion collections showcased by style advisors in over 140 locations and two state-of-the-art online stores: Laura and Melanie Lyne.

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Blue Badger Services

The Blue Badger team supports their headless Shopify store and the implementation of the Shopify POS across their 200 retail locations.

We also handled their Akeneo implementation, helping their team during product mapping activities and developed multiple upstream customizations. Additionally, we built a custom Scangun app to integrate their photo studio workflow into outfitting cross-sells and upsells on their website.

Laura Canada also uses our custom middleware app, the Akeneo Data Connector, to connect their Akeneo and Shopify instances. Finally, we helped them integrate with Bloomreach for marketing automation, personalization, and A/B testing.