Stokes Project

Stokes case study

Driving Omnichannel Growth with Custom BOPIS and A/B Testing

Context

Founded in 1935 in Montreal, Quebec, Stokes is a three-generation family business that has grown into a national chain with over 100 stores across Canada. Stokes prides itself on its in-store experience and boasts that it has something for every category and corner of your home and kitchen across its wide range of kitchen appliances, cookware, bakeware, and gadgets.

With a team of merchandisers and buyers drawing from trends worldwide, Stokes works hard to stock exciting products and create exciting themes across its Stokes and Thinkkichen locations, perfect for special occasions, gifting, or everyday life.

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Blue Badger Services

A long-time client of Blue Badger, our team has supported Stokes through significant growth and change. Initially, we supported their store running on Magento 1 until we helped them move to a headless Magento 2 build.

With the launch of their Magento 2 store, we also built a BOPIS program that was highly successful at increasing total online orders, increasing store foot traffic, and saving them shipping costs. We later ran an A/B test to determine whether removing exclusions on specific items from their promos added value. It was a massive success in determining if their AOV would increase or decrease with such exclusions.

In addition to building innovative and beautiful websites for Stokes, our team also integrated Klaviyo for marketing automation and Noibu for preventive bug detection, while doing SEO work on their website.